Mobile App Install Campaign Automation

The challenge

A mobile app publisher needed low-cost installs at scale across markets on TikTok, but manual creative uploads and bid adjustments slowed everything down and drove up costs.

The AdsTok solution

The AdsTok MCP connector automated creative production and bid optimization in Blitz Studio, while Blitz Boost optimized budget in real time across TikTok, and install volume surged while cost per install fell.

Quantifiable results

• -42%

  cost per install

• +180%

  install volume

• +95%

  creative testing speed

Architecture

flowchart LR
  App[Mobile App MMP] --> Agent[AdsTok MCP]
  Agent --> UGC[Blitz Studio App Demo UGC]
  UGC --> Boost[Blitz Boost Install Obj.]
  Boost --> TikTok
  TikTok -->|CPI + events| App

MCP implementation

{
  "tool": "create_campaign",
  "arguments": {
    "campaign_name": "app-install-ios-ww",
    "objective": "app_install",
    "budget_daily": 120,
    "country": "US",
    "preview_url": "{{ugc_demo_url}}"
  }
}