SaaS B2B Lead Generation on TikTok

The challenge

A B2B SaaS company wanted to diversify lead generation onto TikTok, but manual platform-native creative production slowed everything down and drove up costs.

The AdsTok solution

The AdsTok MCP connector automated creative production and demo-focused targeting in Blitz Studio, while Blitz Boost optimized budget in real time across TikTok, and MQL cost fell while demo bookings rose.

Quantifiable results

• -36%

  MQL cost

• +70%

  demo booking rate

• +55%

  pipeline generated

Architecture

flowchart LR
  SaaS[B2B SaaS] --> Agent[Claude + AdsTok MCP]
  Agent --> Studio[Thought-leadership UGC]
  Studio --> Boost[Blitz Boost Lead Forms]
  Boost --> TikTok
  TikTok -->|MQLs| HubSpot

MCP implementation

{
  "tool": "generate_video",
  "arguments": {
    "campaign_name": "saas-mql-q3",
    "style": "founder_demo",
    "country": "DE",
    "pro_email": "[email protected]"
  }
}